In questionnaire design, what is the primary purpose of pre-testing?
A. To select the mode of administration for the questionnaire
B. To identify ambiguous questions and improve clarity before full deployment
C. To finalize the sample size for the survey
D. To calculate the budget for data collection
Answer: Option B
Solution (By JKExamLibrary)
Pre-testing a questionnaire with a small pilot group helps detect unclear wording, logical flaws, or response issues, ensuring the instrument is valid and reliable for the main survey.
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